Making events, media outreach, social media and housing advocacy work together
On Tuesday, September 13, 2016, 9:30 a.m. to 3:30 p.m, Monarch Housing Associates and the Housing and Community Development Network for New Jersey are offering a social media training, “Messaging and Media Tools for Housing Advocates.”
Attendees will learn how to make events, media outreach, social media and housing advocacy work together.
The training will take place from 9:30 a.m. to 3:30 p.m. at the Housing and Community Development Network of New Jersey’s conference room located in its offices, 145 W. Hanover Street, Trenton, NJ. Lunch will be provided.
The training will be especially timely for those who traveled to Washington, DC for the July 13 Congressional Reception and are currently organizing or interested in organizing future events with advocacy opportunity for their organizations and working with the press and using social media.
This interactive training will be especially helpful for individuals who handle communications, outreach and/or advocacy for their organizations. Attendees are encouraged to bring examples of their own work around messaging and using the various forms of media and social media.
Presenters will include:
- Ehren Dohler, coordinator of the Housing Choice Voucher Funding Project at the Center on Budget Policy and Priorities (CBPP),
- Nina Arce, Communication Coordinator at the Housing and Community Development Network of New Jersey, and
- Kate Kelly, associate, Monarch Housing Associates.
Specific topics to be covered include
- How the 2016 election may be critical for voucher funding
- Issue based messaging
- Working with the traditional/print media
- Using social media
- Tying in recent advocacy efforts and advancements in creating affordable housing and ending homelessness in New Jersey
Messaging, media outreach and social media are increasingly important in building momentum for, maximizing the impact of and improving attendance at events. And specifically, Twitter and Facebook can be an effective way to catch the attention of elected officials and the press.
Messaging and the media will be critical in continued advocacy efforts to create affordable housing and end homelessness. At the federal level, when fiscal year (FY) 17 Transportation and Housing and Urban Development funding is finalized (likely after the election), that bill should include funding to:
- renew all vouchers in use and
- the $20 million for new Family Unification Program vouchers that were in the Senate THUD bill.
Increasing federal housing choice voucher program funding and talking about housing problems more generally will be used an examples during the training.
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