Sharing your Community’s NJCounts 2018 Story and Work to End Homelessness with the Press

NJCounts 2018 is Set for January 24, 2018 and Local Communities are Preparing for Press Outreach

As communities across New Jersey plan for NJCounts 2018, Monarch Housing Associates hosted a webinar for the NJCounts 2018 local press contacts.

On January 8, 2018, Beth Joseph, Director of Communications & Donor Relations, Jewish Family Services of Atlantic and Cape May Counties, joined Kate Kelly from Monarch Housing Associates for the webinar.

The webinar covered topics such as:

  • general tips for working with the press,
  • using social media,
  • making and working with press contacts,
  • anticipating what reporters will want,
  • using quotes to share your message, press materials from Monarch Housing Associates.

Local press contacts were encouraged to think about what their goals are in working with the press around NJCounts 2018? And what are the key messages around ending homelessness?

Beth Joseph shared what has worked successfully for her and Jewish Family Services for getting news coverage of past NJCounts events. Beth works with media outlets in Atlantic and Cape May Counties and schedules interviews with Jewish Family Services staff and staff from partner agencies mid-morning on the day of NJCounts. She is clear with reporters about confidentiality issues around speaking with individuals experiencing homelessness on the day of NJCounts.

NJCounts uses the hashtag #NJCounts followed by the current year i.e. “2018.” It is important to include the hashtag #NJCounts in any outreach to the media. Reporters may use the hashtag to research their stories and using the hashtag adds to the news feed about the event.

Click on the links below to follow the #NJCounts hashtag on social media

Local press contacts are encouraged to think about who their press contacts in newspapers, online media, television and radio are and reach out to them with the press advisory and press release about NJCounts 2018.

NJCounts 2018 provides a wonderful opportunity to reach out to the press about the good work being done in local communities across New Jersey to end homelessness.

It is often difficult, given issues around confidentiality and privacy, to find individuals experiencing homelessness who are willing to speak with the press on the day of NJCounts 2018.

But now is a good time to reach out to individuals that your agency works with who you think may be willing to share their first name, story of lived experience with homelessness and then share their contact information with reporters. This will help reporters provide the personal perspective that they often need while protecting the privacy of individuals who need it.

Webinar Video

PowerPoint Slides

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