An effective framing strategy is needed to build public understanding of affordable housing and community development and generate support for change. The right framing will help combat consumerist thinking, generate a more structural understanding of problems with housing and solutions to address them, and inoculate against NIMBYism and skepticism of public intervention in housing.
The Finding a Frame for Affordable Housing report outlines the findings from a series of interrelated investigations aimed at finding effective frames. Its purpose is to outline and explain the evidence base behind the recommendations emerging from this project.
The authors hope that a transparent approach to the research, and its methods and findings, will enable advocates to trust and share the recommended re-framing techniques.
This report is accompanied by a companion playbook for advocates, which translates the findings reported here into a “how to” framing guide and clear set of “do’s and don’ts” for communications practice.
Enterprise Community Partners works with the mission is to create opportunity for low- and moderate-income people through affordable housing in diverse, thriving communities.
The FrameWorks Institute is an interdisciplinary team of social scientists and communications practitioners who work with advocates, policymakers, educators, and funders from around the country and abroad to reframe social and scientific issues. The FrameWorks Institute works to advance the nonprofit sector’s communications capacity by identifying, translating, and modeling relevant scholarly research to frame the public discourse on social problems.